Sportway provides end-to-end solutions, built on the latest technology, to create the best automated sports productions on the market, without human interaction. Our solution not only enables games to be filmed, produced and broadcast to your individual platform, but also provides added services such as coaching tools and player accounts. Read more about our products and services here.

At the beginning of 2022, Sportway had more than 500 installations globally, covering sport arenas in Sweden, Norway, Finland, Denmark, Czech Republic, Belgium, Switzerland, USA and more. Sports that are covered include, but are not limited to, Ice Hockey, Handball, floorball, Football. More sports and countries are on the road map for 2022.

Our experience in sports production dates back to the mid 1990's, and we have spent the last four years developing our world leading AI-technology. Understanding the sporting industry from the bottom-up, has helped us create a business model that allows clubs and organisations to benefit, not only through a satisfied fan base, but more importantly in a financial sense as well. We have an attractive, and scalable business model with long-term contracts and recurring revenue from various streams such as: subscriptions, pay-per-view events, sponsorship's, and other commercial rights relating to your project. Sportway shares all generated revenue with the clubs and federations, creating a win-win solution for everyone. 


Sportway was founded in 2014, with the ambition of assisting federations, leagues, clubs and event organisers capitalise on opportunities created by online video platforms, in combination with Social Media marketing and cost-efficient production solutions.

Focusing on lower tier divisions and youth sports, Sportway began producing semi-professional live productions in various sports. In 2017, we started working with the Swedish Football Association (SvFF), to produce and manage the media rights of Sweden's 3rd level football league. 480 matches, annually, were produced and broadcast on various media outlets, including the leagues own online platform "ettanplay.se". A combination of manually produced games and AI-technology were used, and the first testing of fully automated AI-productions were performed.

After further developing our world leading technology for automated production, Sportway in 2020 partnered with both the Swedish Ice Hockey Federation, and the software company Live Arena, to install permanent, fully automated AI-cameras in 200 ice hockey arenas all across the Nordics. More than 50 000 matches are to be published on our subscription based online platforms for end users to watch. 

For more info or a specific offer for your event, please contact us!