Jonas Persson


25 years of experience from sport and media in several leading positions. Jonas has founded several media companies such as IEC in Sports and Commercial sports Media, where he today is acting as CEO. He was previously the president of Kalmar FF. 

Staffan Dahl

Founder, Board Member

Long experience from executive positions, currently holds positions such as CEO at Elias Software, Board member at Enlabs AB as well as Chairman of American Song Contest. Previously acted as CEO at Sportway, CEO at Miinto AB and CCO at IGT. 

Daniel Franck


Daniel comes from a substantial background in Sports Media having worked for IEC in Sports in various senior positions for more than a decade and acted CEO of Lagardére Sports, Europe & Africa 2011-2015. Since then Daniel funded several sports media companies including DMC in Sports.

Krister Sundling

Board Member

More than 20 years experience from the financial sector. Formerly acted as Managing Director of Morgan Stanley and Goldman Sachs. Krister is now a borad member in several financial firms such as Sundling Wärn, Propel Capital and SAVR.