PARTNERS

Live Arena is a global software company headquartered in Stockholm, Sweden with more than 15 years experience at the cutting-edge of media technology. Sportway and Live Arena began collaborating in 2019, and in 2020, Sportway acquired part of the company to strengthen our relationship even more. Sportway's Web-TV platform is developed and supported by Live Arena.

The platform is designed focused on the Sports and Media industries, and has been developed to seamlessly integrate with:

  • Multiple streaming destinations
  • Low-latency
  • Graphics integration and overlay
  • Data bases for scheduling
  • Metadata for stats
  • Global payment solutions (Multi Currency)
  • Subscription and packaging models
  • Pay Per View (PPV)
  • Geo-restrictions
  • Branding areas that can be set for specific categories and events
  • Pre, mid and post-roll

The platform can easily be converted to an App for iOS and Android.

The solutions and services are designed to take full advantage of Microsoft Azure's global reach and resilient architecture. The deep partnership with Microsoft lets Live Arena deliver cutting-edge live and on-demand solutions, with the confidence and power of Microsoft Azure.

Swedish Ice hockey Association

Through our partnership with Live Arena and the Swedish Ice hockey Association, Sportway has implemented AI production capabilities in 200+ arenas to automatically produce all youth and lower tier leagues.  All content is published on our co-owned play site, svenskhockey.tv, and monetised through ppv, monthly and yearly subscription models, as well as advertisement.

Norwegian Icehockey Federation

Through our partnership with Live Arena and the Norwegian Ice hockey Federation, Sportway has implemented AI production capabilities in 30+ arenas around Norway, to automatically produce all youth and lower tier leagues. All content is published on our co-owned play site tv.hockey.no and monetised through ppv, monthly and yearly subscription models, as well as advertisement. An additional 60 installations will be performed in Norway in the coming year, broadening our coverage of Norwegian ice hockey even further. 

Czech Ice Hockey Association

Through our partnership with Live Arena and the Czech Ice hockey Association, Sportway will implement AI production capabilities in 50 arenas to automatically produce all youth and lower tier leagues. All content is published, and monetized through ppv, monthly and yearly subscription models, as well as advertisement.


Danish Ice Hockey Union

Sportway will, through our partnership with the Danish ice hockey Union, implement AI production capabilities in all Danish ice hockey arenas ahead of the 2021/2022 season. Sportway will automatically produce all youth and lower tier games in Denmark, and all content will be published on Danskishockey.tv. 100% of games played in Denmark will be produced, this is the first sport in any country to have such coverage. 


TNO/Studio Automated

Studio Automated is leading the AI development within the sport production market. Using their in-house developed and unique AI algorithm, they provide the fastest processing on the market and can offer glass-to-glass productions in under 3 seconds, for live services such as analytics and betting. Their Virtual Director Technology is based on more than 50 years of research in intelligent imaging algorithms, and was developed by winners of the DARPA contest.