PARTNERS

Live Arena is a global software company headquartered in Stockholm, Sweden with more than 15 years experience at the cutting-edge of media technology. Sportway and Live Arena began collaborating in 2019, and in 2020, Sportway acquired part of the company to strengthen our relationship even more. Sportway's Web-TV platform is developed and supported by Live Arena.
The platform is designed focused on the Sports and Media industries, and has been developed to seamlessly integrate with:
- Multiple streaming destinations
- Low-latency
- Graphics integration and overlay
- Data bases for scheduling
- Metadata for stats
- Global payment solutions (Multi Currency)
- Subscription and packaging models
- Pay Per View (PPV)
- Geo-restrictions
- Branding areas that can be set for specific categories and events
- Pre, mid and post-roll
The platform can easily be converted to an App for iOS and Android.
The
solutions and services are designed to take full advantage of Microsoft Azure's
global reach and resilient architecture. The deep partnership with Microsoft lets Live Arena deliver cutting-edge live and on-demand solutions, with the
confidence and power of Microsoft Azure.

Swedish Ice hockey Association
Through our partnership with Live Arena and the Swedish Ice hockey Association, Sportway has implemented AI production capabilities in 200+ arenas to automatically produce all youth and lower tier leagues. All content is published on our co-owned play site, svenskhockey.tv, and monetised through ppv, monthly and yearly subscription models, as well as advertisement.

Norwegian Icehockey Federation
Through our partnership with Live Arena and the Norwegian Ice hockey Federation, Sportway has implemented AI production capabilities in 30+ arenas around Norway, to automatically produce all youth and lower tier leagues. All content is published on our co-owned play site tv.hockey.no and monetised through ppv, monthly and yearly subscription models, as well as advertisement. An additional 60 installations will be performed in Norway in the coming year, broadening our coverage of Norwegian ice hockey even further.
