Sportway, in cooperation with Perinvest media, expands into central Europe with Czech Ice Hockey Association partnership, expanding Sportway's industry leading Artificial Intelligence production network


Installing Sportway's Production Systems in initially 50 Arenas, Expanding Streaming Access to Lower Tiers Levels of Men's Play, And All Levels of Women's and Youth League Play

Stockholm (23 June 2021) - Sportway in partnership with the Czech Ice Hockey Association (CIHA) will install live streaming systems in initially 50 arenas across the Czech Republic, which represents Sportway's first large-scale installation of its state-of-the-art artificial intelligence (AI) production systems outside of the Nordics. The facilities will have the technical infrastructure installed to offer seamless live streaming of games being played in these facilities.

The CIHA joins the national hockey associations in Sweden, Finland, Denmark and Norway by utilizing Sportway's technology in nearly 500 installed production systems across Europe, which marks a 350% increase for installed facilities in the past year. The hockey-rich culture of the Czech Republic will be showcased via Sportway's live streaming capabilities and CIHA clubs will be able to take advantage of technological benefits, including Sportway's exclusive Team Accounts to accelerate player development through data analysis and video coaching tools, as well as Situation Room capabilities to better ensure player safety.

"Our partnership with the Czech Ice Hockey Association is an opportunity to marry their progressive approach to showcasing hockey and our industry-leading technology systems, which will ultimately better serve CIHA teams, players and fans with more streaming access to the sport they love. Additionally, we're proud that the Czech Republic represents our first project outside of the Nordics, as we continue to gain momentum after more than tripling our network of optimized facilities for this upcoming hockey season," said Daniel Franck, CEO, Sportway.

Sportway is an industry leader in delivering automated video and data productions using AI to film, produce and broadcast live games, ensuring premium content on a personal level for players, families and fans. Together with their industry-leading AI live production partner Live Arena, Sportway's video productions are driven by an algorithm specially developed for ice hockey. All the action is captured using Sportway's fixed, unmanned cameras, which create a panoramic view of the entire rink. The patented AI technology then automatically follows the game by panning and zooming in on key action, providing a professional viewing experience. The technology can also be linked with the Czech Ice Hockey Associations' database and game secretariats to automatically generate real-time graphics, as well as replays and post-game highlights.

Sportway's Comprehensive Portfolio of Enhanced Features

As the industry leader in AI-production systems for sports, Sportway provides end-to-end, fully automated video production of live events and advises federations, leagues, and clubs from any sport on how to maximize the potential of their product, including how to produce, market and monetize their media content.

  • Virtual Director - AI-driven production solution to film, produce, and broadcast an unlimited amount of games at installed facilities. Sportway's Virtual Director is a fully automated, unmanned production technology that has been developed and refined since 2017 to ensure high-quality coverage of any game.
  • Team Account - To accelerate player development, optimize practice effectiveness and improve team performance, Sportway's Team Account tool allows coaches to draw directly on video streams for player feedback; tag critical events like shots on goal, giveaways or face offs for analysis; and utilize video technology to modernize their everyday practice prep.
  • Player Account - Users have their own video archive of achievements and to document skill development journey. Full games, highlights and clips can be edited and shared, either as social media posts for friends and families or highlight reels to showcase a player's skill for scouts, schools and coaches.
  • Situation Room - In an effort to support athlete safety and the integrity of the sport, Sportway's Situation Room provides high-res video of the entire playing surface, regardless of the action. Using joystick software, officials can scroll through video, zoom, and replay any situation in need of analysis, as well as edit clips to be shared with external parties or integrated within Microsoft Teams for real-time discussions. SIHF partnered on workshops this off-season with hundreds of clubs and referees to introduce the system's capabilities for game analysis, player development and disciplinary matters.

Sportway's network now has nearly 500 installed production systems planned across Sweden, Finland, Czech Republic, Denmark and Norway, with expanded development across a wide spectrum of sports ranging basketball, volleyball, floorball, handball, football and other sports. Sportway strives to bring the power of live and on-demand video streaming to sports organizations everywhere, in order to ensure that all sports, on all levels, are available for everyone. These innovative production systems backed by Sportway's scalable business model help unlock a variety of benefits for participating federations, leagues and clubs, including additional revenue streams via subscriptions or pay-per-view monetization opportunities.

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